Privacy policy

Privacy Policy

Information on data processing in connection with Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller for data processing on this website is located outside the European Economic Area or Switzerland, then Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as "Google". When using Google Analytics, data processing is technically provided by Shopify International Limited, hereinafter referred to as "Shopify". In this regard, reference is made to the data protection notices of Shopify. Shopify International Limited (Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, help@shopify.de) as well as the operator of this website jointly bear responsibility for data processing in connection with Google Analytics on this website.

Google Analytics uses so-called "cookies", text files that are stored on the device used and enable an analysis of the website usage by the site visitor. The information generated by the cookie about your use of this website is usually transmitted to a Google server and stored there.

Google Analytics is used exclusively with the extension "_anonymizeIp()" on this website. This extension ensures anonymization of the IP address by truncation and excludes direct personal reference. Through the extension, the IP address transmitted by the corresponding browser within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is previously shortened by Google. The IP address transmitted as part of Google Analytics by your browser will not be merged with other data from Google.

On behalf of Shopify and the website operator, Google will use the information collected to evaluate the use of the website, compile reports on website activity, and provide other services related to website usage and internet usage to Shopify and the website operator (Art. 6 para. 1 lit. f GDPR). The legitimate interest in data processing lies in optimizing this website, analyzing website usage, and adapting content, enabled by the provision of Shopify's statistical functions. User interests are sufficiently protected by pseudonymization.

Google is certified under the so-called Privacy Shield (list entry here) and ensures an adequate level of data protection on this basis. The data sent and associated with cookies, user identifiers (e.g., user ID), or advertising IDs will be automatically deleted after 50 months. Data whose retention period has been reached will be automatically deleted once a month.

The collection by Google Analytics can be prevented by adjusting the cookie settings for this website by the site visitor. Furthermore, the collection and storage of IP address and data generated by cookies can be objected to at any time with effect for the future. The corresponding browser plugin can be downloaded and installed from the following link: https://tools.google.com/dlpage/gaoptout.

The site visitor can prevent the collection by Google Analytics on this website by clicking on the following link. An opt-out cookie will be set, which prevents the future collection of data when visiting this website.

If the link is clicked: The site visitor has objected to the collection of data by Google Analytics on this website.

For further information on Google's terms of use and privacy policy, please refer to the Google Analytics Terms and Conditions or the Google Analytics Overview.

In accordance with relevant legislation and the GDPR, site visitors have certain rights regarding their personal data processed through this Google Analytics data processing. In particular, they have the right to information, correction, data portability, deletion of their data, and the right to object. Site visitors also have the right to object to certain processing of their data. To exercise these data subject rights regarding the Google Analytics data processing on this site, a data subject (site visitor) can contact Shopify (hilfe@shopify.de) or the website operator at any time.